Mavs' attempt to trademark Doncic's 'Matador' nickname denied
The United States Patent and Trademark Office has rejected the Dallas Mavericks' trademark applications for Luka Doncic's nickname.
The Mavs submitted applications for "The Matador" and "El Matador" in December. However, the USPTO determined that the Doncic trademarks were too similar to 20 other "Matador" trademarks, according to Josh Gerben of Gerben Law Firm.
Luka Doncic's trademark applications for EL MATADOR and THE MATADOR have been refused by the USPTO.
— Josh Gerben (@JoshGerben) April 2, 2019
The USPTO found 20(!) other pre-existing MATADOR trademarks that it says are too similar to Luka's marks.
Here is my analysis of the refusals 👇#lukadoncic #mavs#NBA pic.twitter.com/DXGHkWbxGO
The Mavs won't be challenging the USPTO's ruling.
"Shit happens," Mavs owner Mark Cuban told Forbes' Doyle Rader. "Moving on."